Competitive advantage

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    To stay competitive on the market and keep and maintain a market leader position, it is important to keep developing and innovative. This means that we will focus on improving our product and by improvement we mean easier QR code scanning and further prevention of abuse. Sadly, diseases are always present in the age we live in. It is predicted that the number of chronic patients will increase tremendously in the next ten years. This implies that our product will always be needed in our community so that the people will feel safer.

 

Going global

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    Our goal is to expand to the foreign markets, and to do so we plan to include more diseases in our business, such as dementia and other mental disorders.

During the development of our business, we faced several problems. Since we didn’t have a lot of work experience with IT, it was a great challenge, as well as data protection and law regulation. Also we didn’t know much about chronic diseases and their treatment. The first step was to inform ourselves thoroughly. We were given support by experts in these specific areas. People from the Start Up Centre where of much help to us regarding our SWOT analysis and defining our target group. Those connections have led us to contacts with potential investors.